A new home for the Beats brand through digital transformation

  The Beats by Dre brand is a multibillion-dollar company that owns over 70% of the market. An icon at the center of pop culture, its stamp on music and sports was cemented by legendary founders Dr. Dre and Jimmy Iovine.

SEO Strategy
Marketing Stategy
Content Strategy
UI / UX Design


Beats by Dre approached us to design a retail application that consumers can use to learn more about the brand and its products while shopping at brick-and-mortar locations.

In addition to helping the brand transform its .com flagship, we were asked to think about how our experience strategy could cross over to the physical retail space in a unique and immersive way while streamlining operational efficiencies and blurring the lines between digital and tactile.

Tecchnology Solutions

To grow their businesses and adapt to the changing cultural landscape, brands must rely on technical innovation. Likewise, the Beats brand needed a platform that was scalable, efficient, and frictionless.

To execute on its long-term vision, the Beats team needed best-in-class content creation tools and a modular system of components. Adobe Experience Manager provides enterprise-level media and content management, which allows the client team to focus on the messaging and user journey rather than scalability.

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