Hugo Boss is the world’s premier luxury retailer. Since 1924, it has offered the industry’s finest goods, established an excellent standard of service, and inspired customers around the globe. But as the world of luxury continues to evolve, so do the needs of the brand.
Consumers are no longer concerned with status and opulence but craft and experience — something built for the individual rather than a monolith. This prompted us to assess the Hugo Boss brand from the top down, starting with digital.