The internet has commoditized even the most objects and flooded markets across different industries. As a result, consumers see less value in what they buy as brands opt for convenience over quality.
One of the industriesaffected by this shift is the luxury accesories. Even so, the practice of interior design has never been more popular. There’s a real desire from consumers to enhance quality of their accesories yet few brands willing to sacrifice mass production in the name of craft.
Ancora 1919, the world’s premier pen brand, looked to serve this need in the market. The team approached us with a vision for a digital experience that merged utility, thoughtful design, and inspiration to help the Ancora customer reach new heights.
